An SEO audit is a complete analysis of your website’s technical health, on-page optimization, content quality, and backlink profile. It helps identify issues that prevent your site from ranking. A detailed audit ensures your website performs well in search engines and delivers a better user experience.

Competitor analysis examines top-performing competitors in your industry to understand their keywords, content strategy, backlinks, site structure, and ranking tactics. It reveals what they are doing right and helps create a smarter strategy to outrank them.

A full SEO audit covers: Technical SEO errors Website speed & Core Web Vitals On-page optimization Keyword analysis Content gaps Backlink analysis Crawlability & indexing User experience issues It provides a clear roadmap for fixing issues and improving rankings.

Competitor analysis identifies opportunities your rivals are using to rank higher — such as powerful keywords, strong backlinks, and higher-quality pages. By understanding their strategy, you can create a targeted plan to outperform them in search results.

You should conduct a full SEO audit every 3–6 months and competitor analysis regularly, especially if you're in a competitive niche. Search trends change, competitors update their strategies, and new ranking factors emerge — regular checks ensure you stay ahead.